Tag Archives: Social media

Who is Looking at Your Online Personal Brand?

Vanessa Fox

Image via Wikipedia

The internet is commonly being used to monitor personal brands, and both companies and individuals may be looking for information about you online. Sometimes people will use search engines like Google to verify your background and identity.

Personal Brand Problems

The problem occurs when someone is not managing their online reputation, and negative information is spread online. It is common for this negative information to be false, but other people may not know what to believe when they are searching for your personal brand.

On the other hand, an active approach the reputation management can result in a very positive image when someone is looking for your name or brand online. In order to create the right profile, you should get rid of the negative information and also create a lot of positive information about yourself online.

How to Monitor Your Personal Brand

There are a few steps that can be followed in order to monitor your personal brand, and many reputation management services use these services to deliver their premium services.

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  • Use Google Alerts to stay updated about the information posted online. Google Alerts will send you information whenever a new search result pops up.
  • Build your personal brand with social media sites. Register on Facebook and LinkedIn (if you aren’t already), and begin building relationships with others on these sites. These positive interactions will pull up in the search results, creating a positive image associated with your name.
  • Google yourself to see what comes up in the search results. Staying aware of the websites that are ranking for your name or brand will help you to be more proactive about your image management.

Don’t fret if you find something negative about you online, because it is possible to get rid of this negative information and replace it with a better image.

How To Connect Your Website With New Readers

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Gaining new readers, subscribers and members is often the number one goal for most websites. It’s not a bad thing, however it can often lead to cheesy catch phrases and overdone web sites. To keep your web site looking classy, yet still meeting new folks on the web, follow these easy steps:

  1. Get Connected Through Social Media: Some people really groan when you mention the word Social Media. It is definitely not an end all for promoting your web site. However in our generation being connected social media gives a sign of trusted confidence and user friendliness. Sounds crazy, right? Check your favorite web sites and see if they are connected. Chances are, the are listed on just about every social media network out there.
  2. Get Your Contact Information Out There: Want to know the single most important and easiest way to let your readers know you care? Let them contact you. You can create a simple form for your home based business web site or post your e-mail visibly on your blog. Either way is an awesome, yet simple reminder to your fans that you really do care about them. Just chalk it up as customer service at its best for online networks.
  3. Get Creative With Your Site: Another way to gain your readers attention and new readers as well, is to get creative. Find a way to host monthly giveaway. Or maybe you can feature your readers on a regular basis: show off their own work and talent. Find ways to interact whether its through free newsletters or simply an e-mail from time to time. It shows that you are serious about your work.

These are three simple, yet very effective tips. Try to put them into action within the week and track the difference that it makes. You’ll be surprised.

What’s Not To Like About How You Tackle Social Media?

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Everyone has their own opinion of what Facebook is for depending on what they’re using it for at the time you ask them. Mostly it’s to keep in touch with friends and see what they’re up to, either generally or later on in the week. But of course it has to be paid for and monetizing a site is going to attract advertisers and business, hence Facebook becoming a passive marketing platform. Passive in that you have to wait for your customers to come to you and then friend them up, approaching people en masse is a sure no-no because, when you strip everything else away Facebook is a social media platform, invented for friends to connect, not to be hijacked by big business as just another tool to get their message in front of as many eyes as they can. If they are able to through outreach and brand loyalty that’s fine but there are also many mistakes being made when it comes to the business-social interface.

Often those who claim to know what social media is about make declarations like “connect with your consumers” and “get involved with the conversation” where they basically mean introduce yourself and then start plugging your product. What they mean to say is offer solutions to your friends’ problems, isn’t that what friends do? These experts know what they mean but they get so caught up in trying to be brief and encapsulate theories in Vox pops that they lose their message.

People think that the high numbers are the important ones, having thousands of friends is what really counts right? Getting thousands of likes and mentions is what it’s all about surely. But what’s the real story? You might have numbers but are you really engaging? Are your friends and customers just clicking on you out of habit or are they really receiving your message? How can you tell? Well, look at the conversations on your wall, find out if other people are setting up fanpages, how busy are they? Don’t just look at a rock and think “that’s a big rock” take a look under the rock to see what sort of life there is down there.

It doesn’t much matter what your product is or who your demographic are if you’re not ‘down with YOUR kids’ they’re not going to bite. Whether those ‘kids’ are the mothers of teenage boys or the teenage boys themselves simply mirroring them isn’t going to wash. If you try too hard to be ‘down’ with them you won’t look cool or part of the group, you’ll look like you’re trying too hard and people will start ignoring you.

That trying too hard can be carried over into exceeding your reach when it comes to the number of networks you try to get engaged in. Spreading yourself too thin means that you won’t be able to react if and when things start moving. When you build a following go for quality not quantity, quality always shows.

Another thing that people do wrong when they’re looking at social media is to treat it in the same way as they used to look at traditional broadcast media, that is, that it is mono-directional. You broadcast your message and people buy your product. Again, stop thinking that way! This is SOCIAL! If your ‘friends’ have something to say listen and reply/learn from their input. They might be loyal to you but they can always migrate, show them that you care what they think.

Dan Cash is a social media specialist who also loves to take spa holidays. The best are Europe spa breaks for a short holiday and, Caribbean if you’re traveling a little further affield.