Tag Archives: online

Who is Looking at Your Online Personal Brand?

Vanessa Fox

Image via Wikipedia

The internet is commonly being used to monitor personal brands, and both companies and individuals may be looking for information about you online. Sometimes people will use search engines like Google to verify your background and identity.

Personal Brand Problems

The problem occurs when someone is not managing their online reputation, and negative information is spread online. It is common for this negative information to be false, but other people may not know what to believe when they are searching for your personal brand.

On the other hand, an active approach the reputation management can result in a very positive image when someone is looking for your name or brand online. In order to create the right profile, you should get rid of the negative information and also create a lot of positive information about yourself online.

How to Monitor Your Personal Brand

There are a few steps that can be followed in order to monitor your personal brand, and many reputation management services use these services to deliver their premium services.

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  • Use Google Alerts to stay updated about the information posted online. Google Alerts will send you information whenever a new search result pops up.
  • Build your personal brand with social media sites. Register on Facebook and LinkedIn (if you aren’t already), and begin building relationships with others on these sites. These positive interactions will pull up in the search results, creating a positive image associated with your name.
  • Google yourself to see what comes up in the search results. Staying aware of the websites that are ranking for your name or brand will help you to be more proactive about your image management.

Don’t fret if you find something negative about you online, because it is possible to get rid of this negative information and replace it with a better image.

Comparing Offline Versus Online Business Management Degree Courses

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All managers would benefit from completing an off-line or online business management degree course. The skills provided by these programs can help you manage staff and strategize future business goals much more effectively. The question however is whether online courses can really be as good as attending university full-time.

All of these courses do start out by providing you with basic management techniques. This often relates to writing up project plans, creating a sample marketing research proposal, supervising teams, establishing business ethics, basic company policies, etc.

The real benefit that online courses usually have is the amount of specialization they can provide. They build upon the foundation elements of the course and delve deeper into specific industries. Many University courses also do this (e.g. for hotel management degrees). What you have to decide for yourself is what your objectives are for your own career. This will inform which type of specialization you should actually pursue and then give you a short list of different courses and programs (both online and off-line) out most suited to you.

Off-line business management degrees do have a lot of benefits. You get to interact with students and generally have a more involved tutoring and study environment. In many cases, the actual certification you receive would be better recognized, especially in your local community or region, thanks to the quality and respect of your University name.

Attending an online business management degree can tend to suit individuals looking to work full-time at the same time as studying. Most online courses allow you to study at your own pace and view webinars a time of your choosing. You also have to consider that the cost of these courses can be a lot cheaper than attending university directly. The one proviso when looking into online business management degrees is that you should always go for universities that are going to be well recognized and appreciated within your industry.

Can You Still Make Money Online With Affiliate Marketing?

These days more and more people are turning to making money online for a living. This is for many reasons such as the current economical climate but also the fact that the internet has finally made this opportunity a reality for many people. Most dream everyday about quitting the 9-5 and leaving their annoying boss and colleagues behind and now there are many chances to do just that. One main way people make money online is via affiliate marketing.

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When you are doing affiliate marketing you are basically selling a product for someone else and taking a commission in the process. These products can include almost anything that is sold online from digital products to physical ones too. The commission rates can vary depending on the type of program that you use. It’s not unheard of to receive a commission rate of up to 75% on certain products.

The main way you get people to buy product is by reviewing or promoting them on your website. You can write a short review or sales pitch along with your personalized link which the user will have to click for the sale to be assigned to you. The best thing about doing this online is the way you can scale up your operation so easily. If you have one website reviewing a certain item there is nothing stopping you from adding another 50 pages to that site promoting other similar products. You could even start another ten websites selling other products too and simply take in the commission checks each month.

The thing that most people love about this business model is that you can normally work on a site for a certain amount of time and then leave it for several months while you work on something else and still make money! They will work on auto-pilot making you cash for a long time to come and that is why affiliate marketing is so popular.