Tag Archives: new

How To Connect Your Website With New Readers

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Gaining new readers, subscribers and members is often the number one goal for most websites. It’s not a bad thing, however it can often lead to cheesy catch phrases and overdone web sites. To keep your web site looking classy, yet still meeting new folks on the web, follow these easy steps:

  1. Get Connected Through Social Media: Some people really groan when you mention the word Social Media. It is definitely not an end all for promoting your web site. However in our generation being connected social media gives a sign of trusted confidence and user friendliness. Sounds crazy, right? Check your favorite web sites and see if they are connected. Chances are, the are listed on just about every social media network out there.
  2. Get Your Contact Information Out There: Want to know the single most important and easiest way to let your readers know you care? Let them contact you. You can create a simple form for your home based business web site or post your e-mail visibly on your blog. Either way is an awesome, yet simple reminder to your fans that you really do care about them. Just chalk it up as customer service at its best for online networks.
  3. Get Creative With Your Site: Another way to gain your readers attention and new readers as well, is to get creative. Find a way to host monthly giveaway. Or maybe you can feature your readers on a regular basis: show off their own work and talent. Find ways to interact whether its through free newsletters or simply an e-mail from time to time. It shows that you are serious about your work.

These are three simple, yet very effective tips. Try to put them into action within the week and track the difference that it makes. You’ll be surprised.

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Try Something New In Your Business with Custom Made Plastic Bags

There is a way of saturating your target market that effectively merges affordability when it comes to advertising cost and visibility in terms of promotional presence.   You’d be amazed at the sheer potential that custom made plastic bags can positively affect your business.

From its humble beginnings, plastic bags were originally conceived by Sten Gustaf Thulin, a Swedish engineer.  Since then, it has grown into a massive financial enterprise, which is roughly 102 billion plastic bag use in the U.S. alone as of 2009 according to the United States International Trade Commission.  Worldwide, it has been reported that the plastic bag consumption has an estimated volume of at the very least half a trillion.  While itself a profitable business, the use of the plastic bags has undergone a commercial evolution in terms of applications in sales and promotion.

Due to the utter amount of plastic bags disseminated all over the world, the potential function for advertising has been realized.  Polyethylene bags are used in shopping, groceries, storage and pretty much any conceivable utility.  On top of this though, graphic designs may be embedded on the plastic bags themselves to become advertising tools.  Bags give an extremely large promotional mileage that encompasses a geographical area rivaling that of broadcast media and print ads.  Bags are simply taken anywhere.  Since polyethylene begs are made of very durable (and recyclable) materials, they can be used over and over again, taken by the owner anywhere he feels it is needed.  Printed images or corporate brands, ranging from the best pepperoni pizza to an oversized beach bag, when displayed prominently, are tantamount to a personal endorsement and can subconsciously imprint the desired promotional message for instant product recall should there be a need.

This commercial application is well within your grasp, along with it its power to advertise.  Chances are, you have probably personally experienced its intended effect first-hand, and you never even knew it.

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Counting the costs of going into a new business venture

Every serious businessman counts the costs before going into a business venture.  How do you know whether you have the capital needed to start a business?  Well, it depends on a few key things. First of all, are you embarking in a business where you have counted the risks and feel you can overcome the potential pitfalls?  Have you done your market research and found a profitable business that you can work towards confidently?  If you can answer those questions positively, then it really doesn’t matter whether you have a ton of money right now.  What you do need to do, though, is allocate your funds in the things that matter most.  This post will answer two questions important questions related to investing money in your business.

How important is commercial general liability insurance?

A famous Scandinavian athlete once crossed the Niagara Falls on a tight rope with no safety net underneath him.  All that stood between him and death was the tight rope and guide rails.  One wrong move could have sent him plummeting to his death.  Fortunately for him, he made it across in one piece.  In the business world you cannot presume to be so lucky that you can walk the tight rope of business risk and liability without a safety net.  Remember, if you fall without insurance, you don’t ever get back up.  Think about it. Do you really want to put your business’ future in that kind of danger?  That is how important commercial general liability insurance is.

How much should you spend on marketing?

If you don’t have a huge budget, don’t worry about spending a ton on your first marketing ventures.  Follow the guerilla marketing examples laid out by many a start-up company until you get on your feet. Gorilla tactics will help you advertise and market your business without spending much money on advertising until you have the chance to save up and build a marketing budget.

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