There is a way of saturating your target market that effectively merges affordability when it comes to advertising cost and visibility in terms of promotional presence. You’d be amazed at the sheer potential that custom made plastic bags can positively affect your business.
From its humble beginnings, plastic bags were originally conceived by Sten Gustaf Thulin, a Swedish engineer. Since then, it has grown into a massive financial enterprise, which is roughly 102 billion plastic bag use in the U.S. alone as of 2009 according to the United States International Trade Commission. Worldwide, it has been reported that the plastic bag consumption has an estimated volume of at the very least half a trillion. While itself a profitable business, the use of the plastic bags has undergone a commercial evolution in terms of applications in sales and promotion.
Due to the utter amount of plastic bags disseminated all over the world, the potential function for advertising has been realized. Polyethylene bags are used in shopping, groceries, storage and pretty much any conceivable utility. On top of this though, graphic designs may be embedded on the plastic bags themselves to become advertising tools. Bags give an extremely large promotional mileage that encompasses a geographical area rivaling that of broadcast media and print ads. Bags are simply taken anywhere. Since polyethylene begs are made of very durable (and recyclable) materials, they can be used over and over again, taken by the owner anywhere he feels it is needed. Printed images or corporate brands, ranging from the best pepperoni pizza to an oversized beach bag, when displayed prominently, are tantamount to a personal endorsement and can subconsciously imprint the desired promotional message for instant product recall should there be a need.
This commercial application is well within your grasp, along with it its power to advertise. Chances are, you have probably personally experienced its intended effect first-hand, and you never even knew it.
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