Tag Archives: facebook

The Reason For The Stagnation Of CafePress

CafePress photo

Photo by lisaclarke

CafePress should be doing extremely well at this time. This CafePress Review will shed light on their revenue growth and performance.

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An interesting an intense presidential campaign is currently taking place. Since we are in the final three months of this event, we can expect its buzz to increase on social media. Facebook users are eagerly awaiting the comments from the supporters on both sides. The discussions between friends and family members will be very interesting to say the least.

The printing specialist CafePress should be pulling in a ton of revenue at this time. Most of their clients – who are retail shop owners – should be taking advantage of this opportunity by selling politically-engaged merchandise with awesome designs and axioms.

Unfortunately, CafePress doesn’t seem to be benefiting from this event because their performance on the market is dismal.

The share price of CafePress plummeted on Tuesday after they reported poor earnings for the quarter. During this time, their share price increased by $0.10 and their earnings increased by 26%. This is not such a surprise since CafePress is one of several companies in the printing and merchandising business.

In the third quarter, they expect their share price to increase by 5 to 7 cents. This equates to an increase in revenue from $42.5 million to $45 million. Wall street analysts were expecting more from this company, especially during an election year.

These expectations are truly surprising because a presidential campaign should increase their profits by leaps and bounds.

The CEO admitted to having weak sales on their politically-focused merchandise. How could this possibly happen during an election year? Is CafePress failing in the marketing department or is their merchandise just too expensive for the average politically-engrossed consumer?

Maybe the business model isn’t as sustainable as one may think. Anyone can open up a CafePress storefront with ease. Unfortunately, it is a bit challenging to sell merchandise through the shop once it is set up. This may be the reason for the poor market performance and low sales during an election year.

Be A Fan Of The World Cup With CafePress

The World Cup 2014 is here. Everyone has the World Cup fever. And what better way to show your love and support for your team than by putting them on a shirt?

Five Finger T 
Shirts

CafePress is perfect for designing your own calendars, mugs, posters, and t-shirts. It’s quite popular among small businesses because CafePress, along with Zazzle, provides a more affordable option when it comes to design-and-sell merchandises, and you can get a better deal when you buy a single copy by bulk. So you can turn your love for football into a business.

Online Design Tools

Designing with CafePress is easy. You can pick a ready-made template or use a blank canvas. (Choosing a blank canvas lets you add any image onto the page.) If you’re not sure on how to do things, there is a walk through to guide you on the process.

You can add photos by uploading from your drive or importing from Facebook, Picasa, and/or SmugMug. The uploaded photos can be found in a bin on the left side of the page. Those you’ve already used are marked with a green checkmark.

There are many editing tools for each type of merchandise you’re designing. For calendars, you have various photo filters to choose from. You can add texts and graphics on your t-shirts. Basic editing tools, such as move, rotate, and zoom, are also available.

Choose your template properly and be sure with your design because you can’t change the template or edit your work again once you’ve clicked purchase. And when choosing photos, use high resolution images. A low resolution would mean having pixelated images on the print later on. So you have to be really careful when working.

CafePress provides a decent and simple service. Its finished product looks good with a sturdy card-paper stock and straight trim for calendars and posters. It also ships fast. It’s good for small projects and for people with good editing skills.

Show your pride and support for your favorite World Cup 2014 team or player using CafePress.

Using Free T-Shirt Printing To Attract Customers

A T-shirt with a protest art message on it in ...

A T-shirt with a protest art message on it in the mid-2000s. (Photo credit: Wikipedia)

Free T-Shirt printing allows a customer to act as a free billboard for any business, such as a discount carpeting business. The discount carpeting company prints up a number of shirts using the free T-shirt printing site, and then distributes at either conventions or to customers, and the shirts act as advertising for the discount carpeting company. As long as the company bears in a mind a few basic rules, the free T-shirt printing should give them some business, especially in the short term.

The T-shirt needs to display the discount carpeting company’s website, preferably so that it is quickly apparent. Potential customers will only get to see the shirt for a few seconds so it does not help if the website is hidden or takes too long to find. Also, it needs to be witty or otherwise memorable enough for someone to become interested in the shirt; this applies equally to viewers as well as well as those wearing the shirt, who must have a reason to wear it where people will see it. After all, people tend to wear shirts that make them look good, and if it is just advertising, then it is just a shirt to wear when you don’t plan on going anywhere. In essence, make the site obvious and the shirt something fun to wear, and it will not be seen but also acted upon by potential customers, making the T-shirt a viable advertising medium. At the very worst, you may end up selling the shirt itself, and that is not a bad side business.

Who is Looking at Your Online Personal Brand?

Vanessa Fox

Image via Wikipedia

The internet is commonly being used to monitor personal brands, and both companies and individuals may be looking for information about you online. Sometimes people will use search engines like Google to verify your background and identity.

Personal Brand Problems

The problem occurs when someone is not managing their online reputation, and negative information is spread online. It is common for this negative information to be false, but other people may not know what to believe when they are searching for your personal brand.

On the other hand, an active approach the reputation management can result in a very positive image when someone is looking for your name or brand online. In order to create the right profile, you should get rid of the negative information and also create a lot of positive information about yourself online.

How to Monitor Your Personal Brand

There are a few steps that can be followed in order to monitor your personal brand, and many reputation management services use these services to deliver their premium services.

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  • Use Google Alerts to stay updated about the information posted online. Google Alerts will send you information whenever a new search result pops up.
  • Build your personal brand with social media sites. Register on Facebook and LinkedIn (if you aren’t already), and begin building relationships with others on these sites. These positive interactions will pull up in the search results, creating a positive image associated with your name.
  • Google yourself to see what comes up in the search results. Staying aware of the websites that are ranking for your name or brand will help you to be more proactive about your image management.

Don’t fret if you find something negative about you online, because it is possible to get rid of this negative information and replace it with a better image.

How To Connect Your Website With New Readers

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Gaining new readers, subscribers and members is often the number one goal for most websites. It’s not a bad thing, however it can often lead to cheesy catch phrases and overdone web sites. To keep your web site looking classy, yet still meeting new folks on the web, follow these easy steps:

  1. Get Connected Through Social Media: Some people really groan when you mention the word Social Media. It is definitely not an end all for promoting your web site. However in our generation being connected social media gives a sign of trusted confidence and user friendliness. Sounds crazy, right? Check your favorite web sites and see if they are connected. Chances are, the are listed on just about every social media network out there.
  2. Get Your Contact Information Out There: Want to know the single most important and easiest way to let your readers know you care? Let them contact you. You can create a simple form for your home based business web site or post your e-mail visibly on your blog. Either way is an awesome, yet simple reminder to your fans that you really do care about them. Just chalk it up as customer service at its best for online networks.
  3. Get Creative With Your Site: Another way to gain your readers attention and new readers as well, is to get creative. Find a way to host monthly giveaway. Or maybe you can feature your readers on a regular basis: show off their own work and talent. Find ways to interact whether its through free newsletters or simply an e-mail from time to time. It shows that you are serious about your work.

These are three simple, yet very effective tips. Try to put them into action within the week and track the difference that it makes. You’ll be surprised.

What’s Not To Like About How You Tackle Social Media?

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Everyone has their own opinion of what Facebook is for depending on what they’re using it for at the time you ask them. Mostly it’s to keep in touch with friends and see what they’re up to, either generally or later on in the week. But of course it has to be paid for and monetizing a site is going to attract advertisers and business, hence Facebook becoming a passive marketing platform. Passive in that you have to wait for your customers to come to you and then friend them up, approaching people en masse is a sure no-no because, when you strip everything else away Facebook is a social media platform, invented for friends to connect, not to be hijacked by big business as just another tool to get their message in front of as many eyes as they can. If they are able to through outreach and brand loyalty that’s fine but there are also many mistakes being made when it comes to the business-social interface.

Often those who claim to know what social media is about make declarations like “connect with your consumers” and “get involved with the conversation” where they basically mean introduce yourself and then start plugging your product. What they mean to say is offer solutions to your friends’ problems, isn’t that what friends do? These experts know what they mean but they get so caught up in trying to be brief and encapsulate theories in Vox pops that they lose their message.

People think that the high numbers are the important ones, having thousands of friends is what really counts right? Getting thousands of likes and mentions is what it’s all about surely. But what’s the real story? You might have numbers but are you really engaging? Are your friends and customers just clicking on you out of habit or are they really receiving your message? How can you tell? Well, look at the conversations on your wall, find out if other people are setting up fanpages, how busy are they? Don’t just look at a rock and think “that’s a big rock” take a look under the rock to see what sort of life there is down there.

It doesn’t much matter what your product is or who your demographic are if you’re not ‘down with YOUR kids’ they’re not going to bite. Whether those ‘kids’ are the mothers of teenage boys or the teenage boys themselves simply mirroring them isn’t going to wash. If you try too hard to be ‘down’ with them you won’t look cool or part of the group, you’ll look like you’re trying too hard and people will start ignoring you.

That trying too hard can be carried over into exceeding your reach when it comes to the number of networks you try to get engaged in. Spreading yourself too thin means that you won’t be able to react if and when things start moving. When you build a following go for quality not quantity, quality always shows.

Another thing that people do wrong when they’re looking at social media is to treat it in the same way as they used to look at traditional broadcast media, that is, that it is mono-directional. You broadcast your message and people buy your product. Again, stop thinking that way! This is SOCIAL! If your ‘friends’ have something to say listen and reply/learn from their input. They might be loyal to you but they can always migrate, show them that you care what they think.

Dan Cash is a social media specialist who also loves to take spa holidays. The best are Europe spa breaks for a short holiday and, Caribbean if you’re traveling a little further affield.