Tag Archives: customers

Keep Customers Happy When Queuing With Point Of Sale Display Units

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Code:20NC2017

A queue can often bring out the worst in people and yet queuing is a fact of life in today’s busy and fast paced society. A queue can be found in many establishments, ranging from the bank to the post office and in many other places that many people frequent on a daily basis. For this reason, many people get frustrated with queue systems and the need to queue on such a frequent basis. Unfortunately, due to the current economic climate, many businesses have found that they have had to let people go, often making a large amount of employees redundant in order to continue making a profit and to avoid going bust. This in turn means that there is often not enough staff on at any one time to accommodate all of the customers that may require the services of a business, thus resulting in large queues in which customers have to wait. This can be very frustrating for the customer and may result in anger. This anger may in turn be directed at the member of staff who may be serving at a particular time, thus making the queuing experience unpleasant for both the customer and the staff working. This experience may become even more unpleasant when there is little or no order to the queue. In what ways may a business keep customers happy when queuing for a service? One way is through investing in point of sale display units.

Point of sale display units are in-store furnishings which not only help bring order and efficiency to a queuing system, they also help keep customers happy and distracted whilst queuing and they may also help generate an even greater profit for the business! Point of sale display units can be set up around a designated area for queuing. These units may display a product or an additional service that a business may offer. For instance, common items to include within point of sale display units are beauty products, confectionery, leaflets and information booklets or small items of interest and intrigue. These point of sale display units are usually set up around retractable barriers to show customers where to queue. There are many benefits for a business that may decide to invest in point of sale display units.

Point of sale display units make queuing more efficient and organized. When people see retractable barriers and point of sale display units, they automatically know how to queue and in which direction to queue in. People appreciate this level of organization and are thus happier to queue. Point of sale display units also distract the customers as they queue, making the queuing experience more enjoyable. A customer may also decide to buy additional items whilst queuing from the point of sale display units, thus generating a larger profit for the company or business. Frustration and anger are reduced, making queuing more enjoyable for both the customer and the staff providing a service!

 

This post was written by James Harper on behalf of Tensator. James writes on a number of subjects including business and retailing.

 

Some Powerful Marketing Ideas for Small Business

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Code:20NC2017

Understanding the customer’s needs and coming up with a plan that responds to their needs is the main essence of marketing. It is a fact that anybody who owns a business would wish to expand their business. Expansion and growth of business is most achieved by focusing on organic growth. Such growth can be achieved through acquiring more customers, convince each of the clients to purchase more profitable products or services, convincing the customers to purchase more products or services or convincing them to buy pricier products.

Usually, cheap small business ideas have limited marketing budgets, some do not even have any. But this should not mean these start up businesses can not match with the big ones. This only means that small businesses should think a little more creatively. Here are some of the powerful marketing ideas for small business:

  1. On a postcard, print your best advertisement and sent it to prospect in your projected market. Remember that people would only tend to read the ad on each postcard when the message is short but concise.
  2. Rotate different marketing schemes regularly and differ your approach. This is because no single marketing tactic would work all the time for every single business.
  3. Send mail outs by enclosing your flyers, brochures and other print outs in all your outgoing mail. This is especially beneficial in promoting your business without the added cost.
  4. Host seminars or open house. Holding events such as these would be a best way to gain face with important costumers and the prospective markets in general. This could also mean getting your company’s name circulating.
  5. You may use stamps, stickers and handwritten notes on all of your direct mail efforts. You can also do these in your day-to-day business mail. It’s like having the impact of a miniature billboard as people would tend to read it first, but remember to make it brief and straight to the point.