Tag Archives: business marketing

Multiple Marketing Methods a Must To Succeed

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As small business owners, whether service based, product based, or otherwise based (see making money online or some variant of home based business) it is easy to get locked in to one way of doing things, including marketing, that ends up squeezing out other productive marketing methods. As a DUI defense attorney, I am all too aware of this.

Though I am a service based business, I am like many other businesses out there, and unique to the profession of law. Most of my clients I only see once in their lives (hopefully). Most people that get into trouble do so once and never do so again. That means I must constantly be refreshing my client base. Repeat customers simply aren’t a feasible option.

To begin, I focused much of my marketing efforts online. I dabbled in SEO before launching my career as a DUI defense lawyer, and understood the basics of climbing the search engines organically. I threw myself into it, but soon found out that in addition to the organic search, there were other opportunities I couldn’t overlook, namely Google Local and adwords campaigns. Singly each may be somewhat successful, but together they tend to build on each other.

As that was going on, I began to think of ways that I could expand my marketing efforts outside the realm of the internet. And I quickly realized a couple of things. First, past clients love to give out referrals if they feel like you did a good job for them. And second, there are a lot of people out there interested in information you are an expert at.

To capitalize on this I formulated a monthly postcard sent to all former clients with a “tip” on how to deal with the cops. It has all of my information and helps to remind them that I’m out there, not so much for when they get in trouble, but for when their friends, family, and coworkers get in trouble. I also set up speaking engagements where ever I can, including fraternities, bars, chamber of commerce meetings – anywhere. The topic? How to deal with the cops.

In the end, if you want to be successful at your business you need multiple marketing and money making methods. If you are service based it includes the things I talked about. If you are trying to make money online it might be adsense, affiliate sales, and product sales. Whatever it is, diversity is the key to success.

Service of a Dallas SEO Company

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Online branding is like style statement both necessary and fashionable. Each and every company is required to maintain such a website that is not only informational but also appears among the first few companies when searched on a search engine. This is one of the most common reasons why would any company or organization situated in Dallas, Texas look for Dallas SEO Company.

Few other reasons why would a company hire a SEO company to do the copywriting service include: lack of time, requirement of good and unique content, error free web layout, extraordinary web design. It is difficult to research about the products and form the right content. You might be aware of your product’s features and specifications; however, you will not be able to form right words to attract your customers. Moreover, generating unique and error free content is what every website should contain. Taking help from professionals would not only ease your job but will also save a lot of your time.

Services offered by Dallas SEO Company are affordable and they make use of marketing strategies to attract your consumers. Some of the services provided by such a company situated in Dallas are:

•    Search Engine Optimization – Such a service will crucially build your website such that any of the search engines will rank your website and target it to the audience. It not only promotes your business but gives you a leading edge.

•    Internet Marketing – Along with SEO, many of these companies will also offer internet marketing services. Strategies used by professionals will make sure that you get traffic on your website without doing much.

•    Copywriting Services – Some of the SEO companies also provide copywriting services. These services comprise of providing unique and error free content about your company, writing in details about the products or services that your company offers etc.

Stay At Home Moms Can Make Money

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If you’re a stay at home mom, you might think your job is just to take care of the baby, but there is more you can do without straining yourself. The internet is a perfect venue to earn some extra money and to make your husband proud. Even though raising children is a full time job, it can be rewarding to make money from Google. You just have to write articles that when you submit Google searches they make good impressions.

The way to make money from Google is to learn how search engines work. Submit Google keywords and searches to find out what is in demand. Say you want to learn about the best baby formula around. Do a search. You’ll see someone may have written an article on that topic. Do you think you can write a better article? Then do that. You can make money from Google because your search will be at the top. Once you get traffic you can place ads or submit Google a proposal to put their keyword ads on your website.

Keyword search and link backs matter a lot in online marketing. Once you learn this technique you can cater you work better and tailor your articles to take advantage of these search engine principles.

Women like to work from home and especially stay at home moms will enjoy this new ability to find additional income. You just have to be able to write good English to make money from Google. It’s quite incredible, but you can make thousands off your article if you can get millions of people to read it. Sure, that sounds impossible, but think about how you work. You are constantly reading things online. You may read hundreds of articles. Every time you read an article, someone is making money from that. Think about it well and work at it to succeed and you will do it!

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