Tag Archives: advertising

The Reason For The Stagnation Of CafePress

CafePress photo

Photo by lisaclarke

CafePress should be doing extremely well at this time. This CafePress Review will shed light on their revenue growth and performance.

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An interesting an intense presidential campaign is currently taking place. Since we are in the final three months of this event, we can expect its buzz to increase on social media. Facebook users are eagerly awaiting the comments from the supporters on both sides. The discussions between friends and family members will be very interesting to say the least.

The printing specialist CafePress should be pulling in a ton of revenue at this time. Most of their clients – who are retail shop owners – should be taking advantage of this opportunity by selling politically-engaged merchandise with awesome designs and axioms.

Unfortunately, CafePress doesn’t seem to be benefiting from this event because their performance on the market is dismal.

The share price of CafePress plummeted on Tuesday after they reported poor earnings for the quarter. During this time, their share price increased by $0.10 and their earnings increased by 26%. This is not such a surprise since CafePress is one of several companies in the printing and merchandising business.

In the third quarter, they expect their share price to increase by 5 to 7 cents. This equates to an increase in revenue from $42.5 million to $45 million. Wall street analysts were expecting more from this company, especially during an election year.

These expectations are truly surprising because a presidential campaign should increase their profits by leaps and bounds.

The CEO admitted to having weak sales on their politically-focused merchandise. How could this possibly happen during an election year? Is CafePress failing in the marketing department or is their merchandise just too expensive for the average politically-engrossed consumer?

Maybe the business model isn’t as sustainable as one may think. Anyone can open up a CafePress storefront with ease. Unfortunately, it is a bit challenging to sell merchandise through the shop once it is set up. This may be the reason for the poor market performance and low sales during an election year.

Promote Your Products With Vistaprint’s Unique Corporate Giveaways

Vistaprint’s Unique Corporate Giveaways

When it comes to having a successful business the only way to stay on top of the game is to make sure that you continuously engage customers. Keep the public interested in what you are selling and they will continue coming back to you. In order to do this you need to keep thinking of new ways to promote your products and to market them to your target consumers.

USB flash drives (capacity: 256 MB, 2 GB and t...

USB flash drives (capacity: 256 MB, 2 GB and three with 8 GB). (Photo credit: Wikipedia)

One of the most creative ways to promote your business is to have your logo printed on t-shirt and have a lot of people wear them in a big event where they will be seen by the public. A lot of start-up businesses promote their products and services by sponsoring a road race and having a group of runners wear these shirts. Vistaprint t-shirts is one of those companies that offer great quality t-shirts with customized prints. Their products are made of 100% pre-shrunk cotton which is extremely comfortable to wear.

Vistaprint also offers other products that can help you promote your business. One of their bestsellers is their USB flash drives. These are nifty little gadgets that are needed by just about everyone nowadays. These flash drives are very practical especially in this technology driven world and would help users remind them of your company’s products and services every time the use it.

The age old practice of giving away coffee mugs as gifts and promotional items is still very effective even up to today. Coffee mugs are useful in just about any office setting and in the corporate world you just need to have your caffeine fix to get you going. Having your company’s logo in one of Vistaprint‘s customized coffee mugs will you get the word out about your business.

With Vistaprint’s promotional products such as t-shirts, coffee mugs, USB flash drives and more, you will surely get better brand and product recall therefore helping you get your business noticed by the public. With Vistaprint your customer will get unique, customized gifts and you, the business owner will get your name out there.

Using Free T-Shirt Printing To Attract Customers

A T-shirt with a protest art message on it in ...

A T-shirt with a protest art message on it in the mid-2000s. (Photo credit: Wikipedia)

Free T-Shirt printing allows a customer to act as a free billboard for any business, such as a discount carpeting business. The discount carpeting company prints up a number of shirts using the free T-shirt printing site, and then distributes at either conventions or to customers, and the shirts act as advertising for the discount carpeting company. As long as the company bears in a mind a few basic rules, the free T-shirt printing should give them some business, especially in the short term.

The T-shirt needs to display the discount carpeting company’s website, preferably so that it is quickly apparent. Potential customers will only get to see the shirt for a few seconds so it does not help if the website is hidden or takes too long to find. Also, it needs to be witty or otherwise memorable enough for someone to become interested in the shirt; this applies equally to viewers as well as well as those wearing the shirt, who must have a reason to wear it where people will see it. After all, people tend to wear shirts that make them look good, and if it is just advertising, then it is just a shirt to wear when you don’t plan on going anywhere. In essence, make the site obvious and the shirt something fun to wear, and it will not be seen but also acted upon by potential customers, making the T-shirt a viable advertising medium. At the very worst, you may end up selling the shirt itself, and that is not a bad side business.

Pros And Cons Of Using Plastic Promotional Sports Water Bottles

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You have made the decision to use promotional water bottles as a way to get the word out about your products and services. However, there are a few things that you need to consider before ordering from the supplier. One of these important considerations involves the material that the bottles will be made of. You generally have plastic, glass, aluminum, and stainless steel from which to choose. In this article, I will outline the pros and cons of using plastic promotional sports water bottles to help you make a better informed purchasing decision.

Benefits Of Plastic Promotional Water Bottles

Plastic promotional sports water bottles are some of the least expensive water bottles around, as some can be purchased for less than one dollar apiece, with minimal quantities. If you’re trying to save on costs, then this may be the way to go. You can have plastic sports water bottles made in numerous designs, with molded grips or ridges that aren’t cold on the hands on those cold winter days.  Some plastic promotional sports water bottles are collapsible so that they can be folded up and taken with you when you’re on the go. They are also lightweight when compared to other materials, so that they aren’t as cumbersome.

Drawbacks Of Plastic Sports Water Bottles

However, plastic bottles are not without their problems. For one, bottles that are made out of cheaper materials, like most plastics, don’t get used as much. They usually get thrown away before their useful lives have expired, crowding up the landfills. Some plastics contain a chemical known as bisphenol-A, or BPA, which is a hormone disruptor that has been linked to certain types of cancer. There has always been the concern that the BPA might leach into the liquids that are kept in the bottle. If you decide to buy plastic promotional water bottles, then make sure that the bottles are BPA-free and make sure that people know that when you hand the bottles out to them. Like all things plastic, some plastic bottles may contain a “plastic smell” which may deter some from using the bottles. Remember, that the bottles do you no good if people are throwing them away. Another shortcoming of plastic water bottles is that many of them cannot be used in a microwave oven, or in a dishwasher. This major inconvenience may deter people from using the bottle. Plastic bottles also don’t do the user much good if the user likes to drink coffee, tea, or any other hot liquids. Only bottles made from the hard plastic, polycarbonate, as well as metals are capable of holding both hot and cold liquids.

After reading this article, you should now have a better idea as to whether plastic promotional sports water bottles will work for promoting your business. While they are among the least expensive water bottles, their shortcomings may more than offset any cost savings that you might derive, so be careful when making this decision for your business.