If you are thinking about starting a business then it is essential that you create awareness of your products or services, after all how will your customers know you are there. A well thought out well designed advertising and marketing campaign is what you will need in order to attract your customer’s attention and keep it motivating them into action, so they buy into your company’s products and services.
The main objective that you want to achieve from an advertising campaign is the following:
- Create a reaction from customers
- Introduce new services and products to the market place
- Prepare the groundwork for your sales team by creating awareness
- Providing the initial contact with your target market
- Encourage your customers to buy into your new products and services
- Develop awareness of your brand
- To improve market expansion and maintain your market share
Choosing the best media for your business is crucial and is going to depend on the type of budget you have, as well as the form of advertising media that is most likely going to appeal to your customers and exactly what you want your advertising plan to achieve in the long run. When considering how to advertise my business there are a number of forms of marketing media you may wish to think about using, obviously radio is a very popular medium and a great way of getting a lot of coverage out to a large audience, enabling you to create a sense urgency around a sale. If you are looking to target a particular niche or demographic market and get a lot of exposure then magazines are also a really good platform, the other benefit is that the shelf life of a magazine is quite long and often your advert will get read over and over again, the down side to advertising in magazines is that the lead time for your advert can take up to three months and it can be costly. Newspapers tend to be more immediate and will reach a diverse audience, allowing for more up to date advertising which works well at getting your message across to a local audience. Trade shows although costly present great network marketing opportunities giving you exposure to a much larger audience,they are also a great way to build up a data base of business contacts and getting your brand established in the market place.
Ultimately your own knowledge of your business will determine what message you want to advertise, how often you advertise and what form of media you choose to use, but ultimately it needs to be one that buys into the hearts and minds of your customers, holding their attention and getting you noticed giving them a reason to take action.
- How to Publicise Your Business Online (iamsellingtoday.com)
- How To Advertise Your Business Online & Offline (gotfreebusinesscards.com)