With the current trend today towards making everything environmentally friendly, even packaging, there is a movement towards using reclosable bags in almost every industry. They are used to pack parts, instruction manuals, warranties, small equipment and many other things. These type of bags are used extensively in the travel industry, as well as in the medical industry and also in many industries that revolve around equipment.
One thing that many savvy companies are wising up to is that they can actually print on these recloseable bags as they will most likely be kept and used over and over again. It is a simple matter to have a company logo, name and details printed on these type of bags. Every time any one pulls out the bag or looks at it for any reason they will be receiving free advertising. Another great thing about advertising on these type of reclosable poly bags is that often people will save them to use for other purposes aside from keeping manuals or equipment in. In other words they will reuse them for something else, so the bag gets passed on and on and can often change many hands. All along the way the person receiving the bag is receiving subtle advertising.
In order to make the most out of these humble recloseable bags that are used so often in the retail industry, there are a few important pointers to remember.
First of all, make sure that anything written on the bag is legible. People are not going to take a lot of time to actually read what is on the bag, it has to rather jump out at them and be very easy to read.
Advertise on both sides of the bag. You do not know which side will be sitting face up at any moment, thus if you have something on both sides of the bag you will be sure your advertisement is seen. It really does not cost much more to do this.
Also, please use quality plastic for your reclosable bag and make sure the reclosing mechanism really will work time and again. It does not say that much about you as a company if your bag is of poor quality. Spend that little extra so that people recognize that even your packaging is superior.