Starting a business is an exciting adventure and one of the highlights of this adventure is the grand opening ceremony. This ceremony is much more about establishing relationships with people in your community than just celebrating that you’ve opened for business by cutting through a ribbon with a pair of ribbon cutting scissors. Businesses employ various tactics to try and win people over, including offering free samples of their products to prospective customers on opening day or pampering them with food and what not to leave a long-lasting impression in their minds. This is all fine and dandy, but before you start trying to lure in potential customers, you need to worry about actually getting people to your grand opening ceremony.
In the past, the extent of marketing this sort of event demanded didn’t extend beyond word-of-mouth advertising and print advertising in the form of flyers. While this is an effective and cost-oriented approach, you’re missing out on a large number of guests by not exploring other advertising mediums. For instance, the online advertising market has taken off in recent years. The technology has become so advanced that advertisers can target customers from within their own locale. Such targeted advertising is exactly what your event needs. However, you need to walk before you can run, so let’s focus on the basics. Set aside all other tasks, such as searching for where to rent grand opening ceremony scissors aside until your marketing efforts are fully underway.
Flyers can be extremely helpful in attracting guests to your grand opening, but at the same time can be a detriment to your business. Part of the problem lies in the fact that business owners consider flyers to be a supplemental form of advertising, when in fact they can be the cornerstone of your marketing campaign if used effectively. Thus, they aren’t particularly concerned with design quality and whatnot. Don’t fall victim to this sort of mindset. A poorly designed flyer that uses plain text as opposed to your company logo and features images from a clipart gallery can be very off-putting. Invest some money to have a professional firm design the thing, and print it in color and on some glossy paper to demand some attention. You can post these flyers around the neighborhood and talk to existing business owners to have them put up in their own establishments.
If you repeat this process for at least a few weeks, you are bound to spur some word-of-mouth advertising about your neighborhood. You should recruit some friends and family members from the get-go to start spreading word about your opening.
When it comes to online advertising, call your local newspaper and ask about what sort of advertising rates they charge. You already know exactly where their website traffic is coming from, so you can’t go wrong by posting an ad or two on their site. Again, make sure you secure the services of a designer to avoid giving your ads a cheap feel.
Marketing Your Grand Opening Ceremony by Steve