Tag Archives: Television

Advertising and Network Marketing Opportunites for Business Success

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If you are thinking about starting a business then it is essential that you create awareness of your products or services, after all how will your customers know you are there.  A well thought out well designed advertising and marketing campaign is what you will need in order to attract your customer’s attention and keep it  motivating them into action, so they buy into your company’s products and services.

The main objective that you want to achieve from an advertising campaign is the following:

  • Create a reaction from customers
  • Introduce new services and products to the market place
  • Prepare the groundwork for your sales team by creating awareness
  • Providing the initial contact with your target market
  • Encourage your customers to buy into your new products and services
  • Develop awareness of your brand
  • To improve market expansion and maintain your market share

Choosing the best media for your business is crucial and is going to depend on the type of budget you have, as well as the form of advertising media that is most likely going to appeal to your customers and exactly what you want your advertising plan to achieve in the long run. When considering how to advertise my business there are a number of forms of marketing media you may wish to think about using, obviously radio is a very popular medium and a great way of getting a lot of coverage out to a large audience, enabling you to create a sense urgency around a sale. If you are looking to target a particular niche or demographic market and get a lot of exposure then magazines are also a really good platform, the other benefit is that the shelf life of a magazine is quite long and often your advert will get read over and over again, the down side to advertising in magazines is that the lead time for your advert can take up to three months and it can be costly.  Newspapers tend to be more immediate and will reach a diverse audience, allowing for more up to date advertising which works well at getting your message across to a local audience. Trade shows although costly present great network marketing opportunities giving you exposure to a much larger audience,they are also a great way to build up a data base of business contacts and getting your brand established in the market place.

Ultimately your own knowledge of your business will determine what message you want to advertise, how often you advertise and what form of media you choose to use, but ultimately it needs to be one that buys into the hearts and minds of your customers, holding their attention and getting you noticed giving them a reason to take action.

Which Corporate Videos Do You Need?

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There are a lot of different types of corporate videos that you can have made for your company. Whether you have advertising goals that you would like to meet or you want to have some training videos made for your staff, having videos produced is a great way to do it. Traditionally, the only types of video that people are familiar with is commercial advertising on television and training videos. Many companies do not consider the advantages of having website videos and other types of videos made for them, but the ones who use these types of videos are seeing amazing results. The following is a couple of suggestions for types of videos that your corporation should have.

If you have been around for a little while then you most likely already use direct response TV ads as a part of your advertising strategy. However, you may not be familiar with website videos that can be used both on and off your website. You might also want to have videos produced of the different corporate events that your company hosts. Another type of video that you can take advantage of as a corporation is testimonial and interview videos. You will be able to have videos of people telling viewers how good your products and services are, and that will help instill trust in your company.

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There are other types of corporate videos that you will need as you grow, but these are the major ones that you should definitely have. No matter if you are a fortune 500 company or you are a small corporation there are a lot of great benefits that you will be able to receive by using video. Whether you are going to get some commercials recorded for television, in-house training or education, or you want to have testimonials recorded for others to see, you will want to find a good video production company that can produce the videos for you.

Visit Corporate Video Sydney to get more information about how to get a visual presentation created for your business.