If you’re a self employed designer, artist or illustrator you’ll probably be attending interviews and client meetings on a regular basis. As part of this process you’ll almost certainly be bringing your portfolio along to the interview in order to showcase your work. It’s much easier to display your work as an electronic version on your laptop rather than a traditional portfolio and using laptop covers can be a great way to make your work stand out and ensure the client remembers you.

Laptop covers are vinyl stickers that are applied to the casing of your laptop to change the appearance. They come in all sorts of designs from fine art to abstract patterns. Popular contemporary artists have seen the potential of laptop skins to promote their work by releasing exclusive limited edition designs and you can do the same thing with your work.

The first step is to find a company that produces custom laptop covers. There are several on the internet that all have a similar process for uploading your design and printing the skin. There is often a discount for ordering several covers at one time, so try a few of your designs so you can use the one that has come through the printing process the best. You could also try ordering in bulk so that you have spares to give away as gifts as a kind of unique alternative to a business card.

Using your own design on your laptop in an interview situation makes a great talking point and shows that your work can be used in real life commercial applications. You could also give away your custom designed laptop skins as a promotional gift – this is sure to make clients remember you and your work. Be sure to include your website or email address on the skin.

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All outside sales reps know how lonely and depressing it can get out in the field.  Unlike an inside sales job where you are surrounded by colleagues who are going through what you are going through, in the world of outside sales jobs, you are often on your own.

And in those moments, it can be incredibly difficult to find motivation for what you are doing and that could potentially hurt your income.  As an added hazard, you don’t have the accountability of a manager that is near you.  If you are lucky, you will have a sales manager who requires you to call in everyday and report your sales day.  But many outside sales jobs don’t have this type of structure, and that can be very dangerous.

Being on commission provides a lot of motivation, but that human component is still every present.  And every sales rep, even an independent sales rep on 100% understand the power of this.  So what can you do to stay motivated while on the field?  Here is one simple thing that you can do to exponentially increase your motivational level.

First of all, find some motivational talks on CD or podcast.  This is hugely important.  Often these days, you can easily download a free podcast by your favorite motivational speaker.  Whether it’s a guru like Tony Robbins or a sales expert like Zig Ziglar, you should find a hero and get their podcast.

This does several things for you.  First, you get that human connection and encouragement.  No, it’s not as good as a real human being.  But it’s much better than nothing.

Secondly, you learn while you work.  So many sales reps spend so much time on the road or on planes and hotel rooms doing nothing.  Or wasting their time on watching TV or listening to music.  If you listen to informative and motivational talks, it will enhance you as a person and help you develop as a sales rep.

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If you’ve decided to get a plastic coil binding machine for your home office, the question you’ll need to ask yourself is if you are better off with a model that is electric, or one that functions manually. While either one will produce a final product that is clean, crisp, and professional looking, the experiences involved in making that nicely bound document will be very different indeed.

There are some real benefits to using an electric machine when you are binding booklets. An electric machine streamlines the process. It makes the whole thing go faster and also takes a lot of the frustration and hard labor out of it.

With a manual machine, you will have to press down on a lever to punch the holes in the pages. While this doesn’t sound like a big deal, and with a more expensive manual model it will likely be a bit easier, it certainly does involve a bit of upper body strength.

An electric machine will do the punching for you, and will also punch through more sheets of paper than a manual machine is able to. This can make a big difference in time because you will be able to punch the holes in a big fat booklet a lot faster with an electric machine.

But the real clincher is the inserting of the plastic coils. If you have to do that by hand, it can seem to take forever. For a home office, you probably won’t have to produce so many booklets that it will be impossible to insert the threads by hand, but at the same time, it can make you want to tear your hair out.

Fortunately, you can get a manual machine that comes with an electric coil inserter. For more information about these machines, and to compare models, visit http://bindermachine.org.

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As we head into summmer, or those of us in the Northern Hemisphere do, my thoughts turn towards cold beers on the beach on a Saturday afternoon. Or, if you make your living from Internet Marketing, cold beers on a wi-fi enabled beach any day of the week. Problem is, how to keep those beers cold when the temparature reaches into the thirties?

Answer – a stubby cooler, or a koozie as the Aussies call them. Who else but the Aussies could put so much time and effort into keeping beer cool? Here in England its not usually a problem for two reasons – it never gets warm enough to need one, and they drink their beer warm anyway. Strange people. Anyway, for the rest of the world, you need stubby coolers (A stubby is what the Aussies call a small can of beer, by the way). Not only do they keep the beer cold enough to enjoy, but you can give them away to promote your business.

They come in all shapes and sizes, so you can always find a product to represent your business (or have one specially made), whether bright, brash and out-loud brilliant or quiet, subtle and sophisticated. Think how you’ll feel when you go to the beach and see all that promotion for your business – and people enjoying themselves with beers from your cooler.

Made of neoprene, the cooler provides excellent thermal insulation as well as a light, comfortable carrier for the beach. And it’s not just beer – oh no, for the Europeans amongst you they also come in wine bottle sizes. Don’t forget your corkscrew, though.

So, a summer begins to kick in, except in Britain, obviously, give some thought to the perfect summer promotion – the stubby cooler!

For more great marketing ideas, come to the Post Service where you can read more about giveaway coolers and many other exciting things.

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