Category Archives: marketing

Vistaprint T-shirts Are Only One Example Of Their Dedication

It was February 12th of 2014 when Vistaprint launched its first premier product fair. It took place in the Winterthur Design & Technology Center in Switzerland. It was the brain child of Robert Keane (Vistaprint‘s CEO and founder) and Hauke Hansen (Chief Manufacturing Officer). The fair gave the Vistaprint employees who worked on the manufacturing, marketing and technology teams, a chance to have a look at new products and samples. Employees then got to vote on what products were their favorites, based on best business practices and reading the emotional reactions of Vistaprint‘s clientele.

When the product fair ended, several teams gathered together to hold a multi-disciplinary meeting and discuss efficiency, quality, and cost-reduction ideas for Vistaprint. This type of interaction was a great way to let team members challenge themselves and their abilities, and find ways to offer customers great products that met with new and various changing needs. This event helped to build the teams and inspire creativity, and give them an enthusiasm going forward as Vistaprint strives to gain manufacturing and technological excellence, while expanding their own portfolio.

Vistaprint is able to offer a broad range of print-related products, and do it across the world. Already well-known for fast-producing banners, quality business cards, Vista T-shirts, Birth & Wedding Announcements, and more, they concentrate on meeting the needs of a very diverse customer base. Additionally, Vistaprint is attempting to improve and expand its offering of fresh, innovative products, that are able to change in order to meet global customer desires.

From their Vistaprint t-shirts down to their business cards, you can see the hard work, dedication, innovation, and drive to put out only top quality products that meet the demands of their clients.

Promote Your Products With Vistaprint’s Unique Corporate Giveaways

Vistaprint’s Unique Corporate Giveaways

When it comes to having a successful business the only way to stay on top of the game is to make sure that you continuously engage customers. Keep the public interested in what you are selling and they will continue coming back to you. In order to do this you need to keep thinking of new ways to promote your products and to market them to your target consumers.

USB flash drives (capacity: 256 MB, 2 GB and t...

USB flash drives (capacity: 256 MB, 2 GB and three with 8 GB). (Photo credit: Wikipedia)

One of the most creative ways to promote your business is to have your logo printed on t-shirt and have a lot of people wear them in a big event where they will be seen by the public. A lot of start-up businesses promote their products and services by sponsoring a road race and having a group of runners wear these shirts. Vistaprint t-shirts is one of those companies that offer great quality t-shirts with customized prints. Their products are made of 100% pre-shrunk cotton which is extremely comfortable to wear.

Vistaprint also offers other products that can help you promote your business. One of their bestsellers is their USB flash drives. These are nifty little gadgets that are needed by just about everyone nowadays. These flash drives are very practical especially in this technology driven world and would help users remind them of your company’s products and services every time the use it.

The age old practice of giving away coffee mugs as gifts and promotional items is still very effective even up to today. Coffee mugs are useful in just about any office setting and in the corporate world you just need to have your caffeine fix to get you going. Having your company’s logo in one of Vistaprint‘s customized coffee mugs will you get the word out about your business.

With Vistaprint’s promotional products such as t-shirts, coffee mugs, USB flash drives and more, you will surely get better brand and product recall therefore helping you get your business noticed by the public. With Vistaprint your customer will get unique, customized gifts and you, the business owner will get your name out there.

Marketing Strategies for Trade Shows and Business Events

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Shirts

A major part of any trade show or meeting is the use of ID badges to identify authorized members, as well as allowing attendees to easily identify each other. Because of this, a poorly designed name tag can damage the experience for attendees and hosts alike, making an effective ID badge design imperative.

Effective Tools of Name Tag Design

By using custom ID printers to quickly create unique designs, an event or company can focus on what works best for them, as opposed to being trapped into purchasing generic name tags. When focusing on the design, the designer should focus on the appearance and message, striving for a look that can be immediately distinguished from other cards.

Creating a Unique Appearance

A name tag should have a unique appearance that immediately creates a positive impression. A large, easily noticeable company logo using strong primary colors that enhance the design is a good choice. A designer should avoid the temptation to fill the tag up with detailed patterns that will be difficult to decipher, as the point of a name tag is to quickly get its message across in an unmistakable manner.

By using ID printers, the designer can create a number of different name tag designs, in order to distinguish between professions. For example, a computer trade show might use unique card designs for technical representatives, managers, and sales representatives.

Identifying the Wearer

When creating the text that will identify the wearer and his or her organization, the designer should avoid overly complex fonts in favor of simpler fonts like Times New Roman, which can be read quickly and at a distance. The font color should also be distinct from the background of the card.

In addition, the text might include the wearer’s company, web address, or convention location. However, the text must be kept simple and easily readable, rather than overly complex.

Other Uses for Name Tags

Name tags can be used for a variety of different purposes beyond identification. With high speed ID printers, it is possible to print up variant designs to identify individuals who have signed up for a company promotion, providing a perfect method of drumming up interest and advertising a product or service on the convention floor.

A name tag is one of the best ways to make a positive first impression. By creating a legible, attractive and unique design, a company can effectively promote their product and services via the use of ID badges. When coupled with the use of ID printers to quickly and effectively print up any number of name tag badges, the use of unique badges becomes a winning strategy.

Image by skpy and licensed through Creative Commons.

Joe Scribner is a sales representative at CardPrinter.com, an online retailer that offers identification solutions including the Zebra ZXP Series 3 ID card printer and the ValCam ID Camera.

Basic Crayon T-Shirt Art Tutorial

Five Finger T 
Shirts

Art is a great fun activity for kids, but did you know that you could turn it into something even more creative? You can turn your child’s crayon art into an amazing t-shirt art.

This tutorial will teach you two ways to put a child’s crayon artwork onto a t-shirt. The first method is through the Color-on-Shirt Method:

Materials:

  • Pre-washed cotton t-shirt
  • Piece of Card board for inserting inside the shirt
  • Crayola crayons or Fabric crayons
  • Gentle brush
  • Wax paper
  • Flat iron

Directions:

  1. Pre-wash and dry the t-shirt to avoid sizing and shrinkage
  2. Place the card board inside the shirt and let your child color directly on the shirt fabric. (Let your child use fabric crayons; Crayola crayons will also do – there’s something in its wax formula that makes it work.)
  3. After your child’s crayon art is done, brush off the excess crayons you don’t want to include in the t-shirt design.
  4. Then, place a wax paper on to the artwork, shiny side down. Do not remove the card board inside the shirt, and then set the flat iron on to Cotton setting.
  5. Iron press on to the paper without moving the iron back-and-forth. Press firmly until all of the crayon design is pressed permanently on to the shirt, but being careful not to scorch the fabric.

Another way to make crayon art t-shirt is through the Transfer Method. For this method, you will use the following materials:

Materials:

  • Pre-washed synthetic blend t-shirt
  • Piece of Card board for inserting inside the shirt
  • Fabric crayons or Crayola crayons
  • Freezer paper or any type of white paper
  • Flat iron

Instructions:

  1. Let your child color a piece of freezer paper or any type of white paper. He or she would need to color heavily so that enough of the crayon will be transferred on to the t-shirt. (Remember that the artwork would be a mirror image of the shirt’s final design. Letterings would need to be done backwards.)
  2. Next, place a piece of card board inside the synthetic blend t-shirt
  3. Lay the colored-on paper on to the t-shirt, crayoned side down.
  4. Iron the design onto the back side of the crayoned paper, pressing firmly until the crayon artwork has been transferred completely onto the shirt. Resist the urge to lift the crayoned paper until you are sure that the design transfer is finished, else the t-shirt fabric will tend to shift and you could end up with a design that does not look exactly like what you intend.

In making any kind of t-shirt art, it’s wise to use medium or dark-colored crayons on light-colored t-shirts, and light-colored crayons on dark-colored shirts to make the design really stand out.

The author is a freelance writer who writes about emerging communication technologies.

Starting a Small Business in High School

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If you’re a high school student, you have two options for making money. You can get a job or start your own business. On the outside, a job seems easier, but in the end, it could be harder because you are limiting the amount of money you can make. Starting a business is hard work, and you might not succeed, but doing something you enjoy with a high earning potential will be more rewarding in the long run.

Find an Idea

You can do something that has been done many times before and has a lot of demand, or you can come up with your own new idea. Some common ideas for small businesses for high school students are:

  • Lawn mowing
  • Shoveling snow
  • Fall cleanup
  • Landscaping and gardening
  • Babysitting
  • House Cleaning
  • Pet sitting

These are all great ideas, and if there is enough demand for it in your community, you can do very well with them. If you don’t find any of these interesting or you want to do something different, there is no limitation on what you can come up with. Think about what interests you, what you’re good at, and what your goals are. These can all help you find great ideas for potential businesses.

Financing

Will your business need money to start up? Businesses that require little to no money to start will be easiest for you. You can use money you saved on your own or borrow money from your parents or another friend or family member. Keep careful records of who lent you what so that you can pay them back.

Preparing

Gather together whatever supplies you will need. Prepare by setting up a business plan. What are your goals? What is your product or service? Who will you sell to? How will you get customers? You should be able to answer these questions and more before you start conducting business.

Start Small

You can jump right into your business and start big, or you can start small. Starting small is a great way to ease your way into a business, especially if you don’t have money to start or don’t have a lot of time. Maybe by the time the summer roles around you’ll have more time to devote to your growing business.

Expansion

If your business becomes a succeed, always consider expansion. You can offer more products, work more, and hire more employees. Think carefully about every decision you make. Make sure it is in the best interest of your company. Who knows, your business could turn into a full time career you can take into adulthood.

Look for more business ideas or money making ideas? Go to TeenMoneyCentral.com where you will find a wealth of information.