Monthly Archives: August 2010

Using Acrylic Display Cases – Why They are Better!

Coupon Code:20NC2017

Today’s technology is bringing a lot of changes to the way people live and work. With this comes also the change on most of what people use with the materials they prefer when it comes to their display cases. In this article, we are going to be discussing about some important reasons as to why you should start using acrylic display cases and say goodbye to those old wood and glass display cases.

There are a number of reasons that can be shared here and more to be shared by your own personal experience of using them. Let us start with why shift to acrylic. Acrylic display cases have been built using clear and synthetic plastic-like materials. This way, recycled non-biodegradable waste can be used in another form and we can even help save the world. These acrylic displays are more used and demanded by different people as they find them more convenient to use and have. Aside from the materials where they are made of, these display cases are more durable compared to the ones made from glass. When acrylic display boxes or acrylic display cases break, they will not be leaving any dangerous, harmful, and sharp fragments around not like the ones left when a glass display box is shattered. Instead, display boxes and cases made from acrylic when broken forms larger pieces that are easy to pick up and clean. The edges of acrylic display boxes and cases are also rounded so they will not impose any danger to children around. They can also be cut and shaped easily as wood so customizing them will be easier and they can easily fit and can come in many different sizes and shapes.

There is also no need to worry anymore about your clear acrylic displays turning yellow after some time of being exposed to sunlight as technology has found a way to solve this already. Some acrylic displays are treated with a special UV ray so they do not turn yellow or change color. Others are also treated with flame so they can have a smooth and clear glass-like appearance.

With all the reasons stated above, it is already clear that acrylic display cases have more edge than the ones made from glass and wood. It is now then up to you to choose which ones to use.

Advertisment Using Coffee Mugs

Coupon Code:20NC2017

Coffee cups are of great assistance to night shift workers who need to be up and about all through the night, and work for their clients. As the trend towards working night shifts increased, there has been increased usage of coffee cups. Besides, they are consumed in large amounts as the business progresses. Owing to this, coffee mugs are currently available in assortments of styles. The concept of promotional cups has evolved from the fact that newspaper and billboard advertisements have turned expensive and hence completely unsuitable for businesses with low budgets. However, the coffee cup (much like the cup holder) is a dream come true since they are very economical and serve to be better means to enhance the business value.

Personalized or custom made cups are powerful tools to increase company exposure. It is a known fact that the products with greater visibility can increase the chances for new leads to the sales team. Moreover, you need not keep sacrificing large chunks of money in promotional work owing to the unchanging reminders that these cups are capable of. The large printing spaces in cups are sufficient to easily print the company’s name or logo. They also serve to be a practical approach, since they can be employed in any technique depending upon your requirements.

Easy portability is another factor which enhances the value of these cups in increasing the client base in comparison to all other mediums of advertising. The universal cup holder makes it possible to take any coffee mug wherever you want. Your company’s exposure increases as long as your stakeholders use these cups in their day to day lives. If you are in luck, your suppliers can alter the designs with accord to your advertising goal. Though this involves a nominal investment, it is less compared to others and also is capable of promoting better than expected. The remaining budget can also be employed in other important business aspects.

Including Publicity in Trade Show Marketing

Coupon Code:20NC2017

A well-designed trade show exhibit and a well-executed trade show marketing plan can help your company attract positive media coverage, even with the strong competition from the many other exhibitors at the event.  Stay in contact with trade show organizers throughout the year; they engage in promotional activities that involve the media on an ongoing basis.  This will open opportunities to get your company or products included in newsletters and press releases that are distributed by the organizer on a regular basis.

Three months before the show, contact the organizers public relations department and offer to assist with publicity activities.  Offer to contribute industry information, research and expert interviews to help the organizer publicize the show and create media interest.

Have your press kit prepared one month before the event and make sure it includes a company overview and key information about your products and services, a company fact sheet and time line, performance reports and recent news articles and coverage.  Also include executive biographies with photographs and any other marketing materials that will help reporters gain understanding of your market position and competitive differences.  Make arrangements to have your press kit placed in the media room at the event and keep some extra copies in your trade show display area.

A few weeks before the show, begin your own promotions and publicity efforts by contacting important trade and area reporters that are likely to cover the event, as well as media representatives that are pre-registered for the show.  For the press to be interested you must have newsworthy information to share such as new product information or research findings on the latest industry trends. Provide reporters with your media kit, a press release covering your news and offer to serve as a media source at the event.  If you have a significant news announcement to make, consider scheduling a press conference during the event and personally inviting key media to attend.

Designate a single contact person within your organization for all media inquiries and interviews; this person should be a senior level representative from your company.  Also, be prepared for the unexpected by making sure your trade show staff is well versed in communicating your company message and prepared for possible questions that may arise unexpectedly from the media and prospects.

Construction Business Cards: Finding Them Cheap

Coupon Code:20NC2017

Business cards are important in the construction business as it is all about networking. The more people who know about you and your business, the more likely you are to succeed. It does not have to be expensive to get business cards made up, so if you are on a budget, take note of the followings tips to get a good deal.

1 – Shopping around is important. Get a quote from stationary shops, printing shop and the internet. Find out if anyone has any special offers or deals on. Very often, internet websites can produce some very good deals especially if you type Cheap business cards into Google.

3 – Consider making your own cards. With a good knowledge of a computer, good stationery card and a good printer, you can make your own cards. This is not recommended for bulk orders and be careful not to substitute quality for price.

4 – When buying the cards, be ready to barter. Tell the company that you will buy a large amount if you are given a good price. Generally the more, you order the cheaper it is. If the company is interested in free advertising, they may agree to give you a cheaper price if you leave a stack of their cards in your reception areas.

5 – Don’t waste money on flash business cards that are 3D, or have embossed images on them,. Whilst you need a colorful eye-catching card, there is no need to go over the top and make people think you are more interested in yourself then your business.

Whilst pricing quotes from different companies, be sure not to lose quality in your eagerness to get a good price. Black and white cards are cheaper, but are not eye-catching. Find a balance between good quality and a good price. Then sit back and watch the custom that your construction business cards will bring in.